Main menu

Pages

What are the main drivers of online gaming in India?

| |

Online gaming is rapidly becoming a mainstream activity in the post-Covid reality in both urban and rural India, whether on consoles, video game clubs or desktops. The country’s unprecedented online gaming boom has been driven by a variety of demographic, technological, and other factors.

What are the main drivers of online gaming in India?

iGaming is witnessing an unprecedented boom

According to a recent report by the Boston Consulting Group (BCG), an international management advisory body, the iGaming market across mobile and non-mobile devices in India will grow at a compound annual growth rate (CAGR) of 38% in 2019 and 2020. and reached $1.8 billion. ) and venture capital firm Sequoia.

The report further predicts that domestic mobile games will more than triple over the next few years, from $1.5 billion in 2020 to more than $5 billion in 2025. Notably, more than half (53%) of revenue in 2020 will be generated by real money and casino games, 27% will come from in-app purchases (IAPs) and paid apps, and the remaining 20% ​​will come from advertising. Earnings.

Demographic and social drivers of growth

A large portion of the Indian population is becoming increasingly tech-savvy, and technology adoption now begins at an early age. While these factors increase the potential user base for gaming companies, they also make viable industry-related career options more attractive, from developers and publishers, to streamers and influencers, to professional gamers. As a result, interest in the game is growing.

At the same time, the effects of the pandemic and lockdowns have created a need to socialize online, fueled by fear of missing out (FOMO) while stuck at home. Gaming is now seen as a legitimate medium for staying in touch with friends and family, as well as finding new contacts, and adoption is accelerating.

Technological progress and penetration

According to forecasts, smartphone penetration in India will grow to 70% by 2023, providing access to affordable and ever more powerful devices and the world’s cheapest mobile data plans. I’m here.

The affordable segment of the smartphone market has offered a combination of larger screens, higher resolutions, more processing power and RAM to improve the user experience and propel the online gaming market forward.

Research data on adoption of casino apps and mobile browser-based games revealed by RMG platform comparison site SevenJackpots shows that nearly 90% of casino-related searches are generated on mobile devices, with smartphone users having the highest number of users. is Maharashtra, followed by Karnataka. , Telangana, Uttar Pradesh and Tamil Nadu.

Since Android devices are more affordable, easier to use and offer large storage capacity, Android phones have a high market share of 89%, and all the top 6 popular brands use this OS, so gaming apps dissemination is possible. The fact that the OS is open source allows local developers to create more diverse apps and content.

The growth of the Indian online gaming market was driven by increased localization and language availability. “India is a unique mobile market! Our research highlights the traction of the state: Yes, casino game apps in Hindi are basic, but gamers speak Marathi (16.7%), Kannada ( 9.2%) and Telugu (8.4%) are also looking for intuitive online casino apps.Operators should offer native support and also strengthen browser-based casino games,” said an industry researcher at SevenJackpots. said Svilen Madjov,

Advancing easy, fast and secure digital payments

With the development and popularization of Fintech solutions in the country, including Unified Payment Interface (UPI) and other tools, digital payments will become an easy and fast way for urban and rural digital users to participate in real money games online. , is a secure enabler.

Increased safety with two- and three-factor authentication processes, biometric security features, and parental controls helped to further increase user confidence. The rise of blockchain technology and crypto payments has added another level of security and data privacy for tech-savvy Indians.

These innovations are also expanding and facilitating monetization schemes and processes, helping industry stakeholders to expand their reach and increase competition in the sector.

best mobile in india

  • Samsung Galaxy S21 FE 5G

    54,999

  • OPPO Reno7 Pro 5G

    36,599

  • Xiaomi 11T Pro 5G

    39,999

  • Vivo V23 Pro 5G

    38,990

  • Apple iPhone 13 Pro Max

    1,29,900

  • Vivo X70 Pro Plus

    79,990

  • OPPO Reno6 Pro 5G

    38,900

  • Redmi Note 10 Pro Max

    18,999

  • Motorola Moto G60

    19,300

  • Xiaomi Mi 11 Ultra

    69,999

  • Apple iPhone 13

    79,900

  • Samsung Galaxy S22 Ultra

    1,09,999

  • Apple iPhone 13 Pro

    1,19,900

  • Samsung Galaxy A32

    21,999

  • Apple iPhone 13 Pro Max

    1,29,900

  • Samsung Galaxy A12

    12,999

  • one plus 9

    44,999

  • redmi note 10 pro

    15,999

  • Redmi 9A

    7,332

  • In vivo S1 Pro

    17,091

  • Vivo Y35

    17,770

  • In vivo Y77e 5G

    17,999

  • Xiaomi Mixfold 2

    1,06,000

  • Redmi K50 Ultra

    34,999

  • Vivo Y55

    20,350

  • Oppo Reno8 4G

    26,669

  • OnePlus Nord N20 SE

    11,933

  • Motorola Moto S30 Pro

    25,925

  • Motorola Moto Razr 2022

    70,999

  • OnePlus Ace Pro

    39,999

Comments