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Startups: Kids Time With Blok Watches

It was originally my wife’s idea.

“She said to me one day, All children’s accessories are basically single-use. There’s a lot of plastic junk. These things are just supposed to be fragile,” says Greenville. based in block watch.

Their son loves watches, and she said it would be cool to have a little grown-up kid make a watch for him.Owned by Ferrier not good, an industrial design firm based in Hampton Station. He also loves watches (“I’m pretty geeky about the fact that you can basically fit a lifetime of engineering into something as small as 40mm,” he said), but he doesn’t like what already exists. It could not simply be copied.

He pointed out that children are challenging their concept of time.

“If you told them to play outside for 15 minutes, it was a logical statement for us, because we went through the passage of time. But you just made a worthless statement to them.” ‘ said Ferrier.

With the launch of the Blok watch, Ferrier has created a premium product that ticks all the right boxes. Its biopolymer component is durable and sustainable, unlike plastic. The sapphire crystal surface is scratch and shatter resistant. It’s waterproof to a depth of 100 meters, but most kids don’t venture that far. Plus, like many quality watches, it’s made in Switzerland.

The block price is $179. Sure, the battery will last his decade and could be passed on, and the company will start selling long bands soon, but even Ferrier seems to be tough on children’s clothing.

The US children’s clothing industry was worth $40 billion in 2021. mordor intelligence

“Nobody needs a $220 Stella McCartney kids sweatshirt, but her company has been acquired,” says Ferrier. “Millennials are spending more money on good items for their kids. Something that’s sustainable, good quality, has a good story, and can be invested in. I don’t really have an answer to that. But it is why you started a company.”

A chance encounter with James Walker brought Brock to life. Walker was then Head of Global Investments for his private bank, JP Morgan, and Ferrier met him when he visited Europe on a trip related to Discommon’s design work. When Walker pulled out his own wallet (unbeknownst to him, it was the one Ferrier helped design), Ferrier turned the “holy cow” moment into a reason to pitch his idea. It said Walker’s mantra, “Purpose before product. Prioritize product over profit,” joined Ferrier as Block’s official co-founder.

Perhaps the coolest aspect of block clocks is that the dial rotates around, allowing kids to align the minute hand with one of four time blocks (5, 10, 15, or 30 minutes). increase. A place where Ferrier’s daughter Isla used to say, “Are you still there?” On the way to her grandpa’s house, she says, “We’re half there,” because she can see it on her wrist.

“One of the most amazing things is that our relationship with the kids has really improved. We do these 30-minute block activities,” he said. “[And] At the age of 5, 6, 7, children understand their responsibilities. It helps you grow. My kids lay on the table when they go to bed and now they time everything. They time it 15 minutes before school. They are timing hikes. They are timing everything. “

About Blockwatch

Founder: Neil Ferrier
Year of establishment: 2019
Employees: 5
Initial funding: $1 million friends and family round, and self-funded through Discommon