sky sports The ECB has extended its partnership through the end of 2028, showing more live cricket than ever before.
sky sports The England and Wales Cricket Board (ECB) can confirm a new extension of its strategic partnership – the partnership is now over 30 years – which will allow us to see more live cricket . sky sportsmade more free-to-air TV shows and made even more investments to grow the game and make it available to more people to play.
The four-year extension runs from the beginning of 2025 to the end of 2028 and includes:
- Guaranteed 90 hours of live cricket on TV each year.
- More women’s cricket than ever before.
- The Hundred’s coverage has been extended to 2028.
- Increased visibility of Vitality Blast, including more live games.
- Continued investment in grassroots cricket, including the Dynamos Cricket program.
- Sky’s investment will also help children of all backgrounds pick up a bat and ball and not only fund initiatives to grow women’s and girls’ cricket and reduce barriers to participation, but also to help the national game flourish. and support a successful England team.
With the new agreement, the ECB and sky sports Covering home international and domestic cricket for over 30 years.
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Highlights from Day 5 of the 5th Test at Edgbaston as England thrashed India with a stunning 7-wicket win
The current five-year deal, which started in 2020, has seen a significant increase in cricket viewing. sky sportsthe recent men’s Test series against New Zealand and the 2020 series against the West Indies are the two most watched series on record, aside from the Ashes in 2019.
Overall, 134 million more hours of live cricket will be watched in 2021 compared to 2017, with 14 million people playing, participating or following cricket in 2021, and 3 million more than in 2019. Increased.
England’s recent Test series victory over New Zealand at Sky Sports is one of the two most watched series on record
As an important strategic partner of English cricket, sky sports It has demonstrated a deep commitment to the ECB’s Inspiring Generations vision to grow cricket and inspire more children to pick up bat and ball.
This includes funding 10,000 free locations through the Sky Dynamos Intros scheme for children who might otherwise not get the chance to try the game.
sky sports It also played a key role in the development of The Hundred, working with the ECB to bring millions of people into cricket for the first time last year. Many of them continue to sample, as broadcast data now shows. Other forms of games.
Since 2017, Sky investments have invested around £250m in recreational cricket, enlisted 300,000 children in the ECB’s national programmes, and raised over 4,500 grants to build or improve club facilities. , with over 400 new women’s teams and over 300 new women’s teams from 2019.
As part of the extension, England women’s cricket will have a clear commitment for the first time
Winner of 17 major broadcast industry awards, including three BAFTAs, Sky’s investment marks the country’s first-ever women’s cricket professional contract, supports grassroots initiatives to make cricket more inclusive, and boosts the economics of the game. It was also essential to ensure the survival of the company. Enabling a successful England team through the pandemic.
From introducing central contracts for both men’s and women’s players to having the right support structure in place to build winning teams, it’s been critical to the many improvements to standards of play over the years.
As part of an extended partnership, for the first time, England women’s cricket will have clear commitments including two free-to-air IT20s. This is a step forward in the commercialization of women’s cricket and lays the groundwork for the game’s future growth.
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Watch Emma Lam’s best knock as she scored her first ODI century in her third appearance.
The partnership will give Vitality Blast a bigger profile than ever, with at least 50% more group games broadcast each season and one free live-streamed game per round. sky sports cricket youtube.
The deal also extends The Hundred’s coverage through 2028, and the number of women’s matches confirmed to be televised on terrestrial television will increase from the previous minimum of two to eight.
Stephen van Rooyen, Sky EVP and CEO UK and Europe “This is an exciting time for English cricket and we are thrilled to further our long and successful partnership with the ECB. We will continue to support the growth of Dynamos.Like Dynamos Cricket Intros.
“On screen, we push the boundaries of BAFTA-winning reporting, sky sports Viewers will see more live action from 2025. This includes more women’s cricket than ever before. Includes men’s and women’s England national teams and domestic cricket. Sky’s investments over the last 30 years have contributed to many successes on the pitch and we look forward to continuing to be at the forefront. ”
Claire Conner, ECB Interim CEOAdd: “Sky have been a great partner to cricket for over 30 years. Their broadcast coverage is rightfully lauded as the best in the world, but more importantly they are committed to growing the sport and investing in more opportunities.” It’s not just that there is a shared commitment that people not only watch and follow all forms of cricket, but also pick up the bat and ball.
“Thanks to the support of Sky and other partners, a record 14 million people will play, participate or follow cricket in 2021. This year alone, 10,000 children will be playing cricket through Sky Dynamos Intros. Get the chance to experience it for free More people will benefit from facilities and play opportunities that are only possible with Sky’s investment.This shows that this media rights model works. We are extremely grateful for Sky’s continued support.
“We have worked closely with the wider game and first-class counties to agree to this new deal with Sky, which will allow us to see more live women’s and men’s cricket on Sky, It will be seen on free TV as well ECB including the First Class County Chairs, all the Sky teams involved and Tony Singh and Tom Harrison who played a central role in bringing this great result in cricket. I would like to thank my colleague
“The values and vision we share with Sky will make cricket accessible to even more people in the years to come, harnessing the power of the sport to inspire the next generation while also being a key part of the game. We keep a great tradition alive.”
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