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Research: Sports fans believe more technology in stadiums means better live performances.

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  • Venue operators are investing in new systems, applications and networks
  • Oracle says fans have come to expect the same experience at home they have at stadiums

Sports fans crave more technology in stadiums and arenas, according to research from tech giant Oracle.

According to the study, fans believe innovations such as in-seat ordering and mobile tickets are key to addressing the pain points while also bridging the gap with the remote viewing experience.

The study found that fans still appreciate the atmosphere, excitement and prestige of watching events in stadiums and are willing to pay a premium to do so, but the comfort of watching at home We also want convenience.

This means frictionless entry where you can access social media and second screen applications just like you would on your couch, but without having to wait in long lines for concessions.

According to the survey, four-fifths of fans are unhappy with waiting in long lines for catering, 57% of fans like the idea of ​​pre-ordering meals, and one-third like it. It states that you will pay extra if it means shorter. wait.

Two-fifths (42%) want to use their fingerprint to enter the stadium instead of a ticket, and 38% want to be able to access their stats on their mobile phone during the event.

“Stadium visitors want the best of both worlds. They want the excitement of watching a live, in-person match, but they want the experience to be just as convenient as the rest of their lives, such as ordering takeout. said Simon de Montfort-Walker Sr. Vice President and General Manager, Oracle Food and Beverage.

“Providing an immersive and seamless journey presents challenges for stadium operators, but rising fan expectations have also created opportunities for innovation and digitization in the traditional stadium space.”

The survey also provided insight into fans’ views on automation. Respondents perceived many pain points to be exacerbated by staff shortages, with 70% believing that service operations could be replaced by automation. In fact, 53% of people say they prefer self-service digital experiences over human interaction.

However, the willingness to embrace robotics and automation falls short of officials. Despite his 54% of Chinese fans “liking” the idea, most fans are disgusted or indifferent to the ideal.

Sports pro says…

The wider digitalization of society, accelerated by the pandemic, has changed fan expectations. Many sports organizations and venue operators have already realized this and are keen to reach more fans and open up new revenue streams, investing in their technology infrastructure.

While modern US facilities such as Seattle’s Climate Pledge Arena are ahead, venues such as Tottenham Hotspur Stadium suggest Europe is catching up. Meanwhile, rights holders are forging partnerships and creating frameworks to facilitate the development of in-stadium applications. The prevalence of smartphones and his 5G network enables instant replays and match stats.

Oracle’s research suggests such an investment would be profitable, but not all fans embrace trends that may detract from the atmosphere. Despite this, PSV Eindhoven fans were against installing free Wi-Fi at their home stadium in 2014.