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Learn how Google services can help your business

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University Park, Pennsylvania — This fall, the Invent Penn State LaunchBox and Innovation Network will host a Grow with Google workshop. This workshop teaches companies best practices for Google products. Topics include creating a searchable website, growing business results with YouTube, and managing business information on Google Search and Google Maps.

All workshops are virtual, free, and open to the general public and the Penn State community.

Annie Hughes, Statewide Coordinator for LaunchBox and Innovation Network, said: “Her 21 locations across the state provide essential startup support services. We partnered with Google to create these workshops that offer practical advice to help grow your business in Pennsylvania. We are proud to offer.”

Below are upcoming Grow with Google workshops.

Making Your Website Work for You – September 14th, 10-11am
Hosted by Berks LaunchBox and Mont Alto LaunchBox
register here

In this webinar, attendees will learn how to create searchable websites that drive user action and support their goals.

Get your local business on Google Search and Maps—October 4, 12pm-1pm
Hosted by Altoona LaunchBox, supported by the Hite family and Abington LaunchBox
register here

Join this webinar to learn the importance of verification and how to effectively use your Google Business Profile. The Google Business Profile is a free profile for local businesses looking to connect with customers on Google Search and Google Maps. Attendees will learn how to create or claim a business profile on Google and how to manage their business information in Google Search and Maps, with hands-on demonstrations of the features available.

Use YouTube to Grow Your Business — Let’s Talk YouTube! – October 27, 10-11am
Hosted by York LaunchBox and Great Valley LaunchBox
register here

Discover best practices for creating a YouTube channel and developing video content that promotes your products and services while driving brand engagement. In this workshop, participants will learn how to set up a YouTube channel, create engaging and creative content, and measure results.

Sell ​​online with e-commerce tools – November 17th 1-2pm
Hosted by Penn State New Kensington and Corner LaunchBox provided by IDEA Hub (Penn State Wilkes-Barre)
register here

In this webinar, attendees will learn how Google Business Profiles and Merchant Center can help businesses sell their products online.This workshop will teach you how to create your Google Business Profile[商品]We’ll dive into tabs, introduce you to Google Merchant Center and the basics of creating a free account and product feed, and show you how to connect your ecommerce website to Merchant Center.

Digital Skills for Everyday Work — December 7, 12:00-1:00 PM
Hosted by Shenango LaunchBox powered by Greater Sharon Community and Berks LaunchBox
register here

Learn best practices and how to use Google tools like Google Drive, Docs, and Sheets to create a budget, create meeting agendas, and organize your priorities.

Additional Grow with Google workshop

LaunchBox and Innovation Network will host additional Grow with Google workshops in early 2023, including “Launch your business with customer-focused marketing” with co-sponsors Altoona LaunchBox and Great Valley LaunchBox. Details of this workshop will be announced later this year. autumn.

About LaunchBox and the Innovation Network

The LaunchBox and Innovation Network consists of 21 innovation spaces embedded within Commonwealth Campus communities statewide. Each innovation space offers a variety of free resources that entrepreneurs and innovators need. Since 2015, the network has helped nearly 5,000 entrepreneurs and graduated 464 startups from the program.

To find more entrepreneurial resources, please visit: resource navigator.