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Flutter funds Canadian RGC study on responsible marketing and advertising in online games

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of The Responsible Gambling Council (RGC) Sports betting and gaming giant Flutter Entertainment conducted a study on marketing and advertising in the online gambling industry.

The news comes just months after Canada legalized single-event sports betting and launched a newly regulated online marketplace in Ontario in April.which led to a significant influx of iGaming-related marketing and advertising across all media channels.

This multi-phase, independent research study led by researchers in RGC’s Center for the Advancement of Best Practices (CABP) examines the current situation. We manage marketing and advertising on a global scale and provide policy recommendations that address key business environments such as Ontario and New Jersey.

This multi-phase project will assess evidence from research that characterizes potential best practices for responsible marketing and advertising practices. It also provides insights from regulators and operators that help identify opportunities for quality improvement. A completion date for this comprehensive study is set for early 2024.

RGC CEO Sherry White“Through this research, we will not only be able to make necessary changes to marketing and advertising standards here in Ontario, Ability to significantly influence efforts to minimize harm in jurisdictions around the world.”

“This comprehensive study truly highlights the cultural shift the industry is currently undergoing. Leveraging research partners can have a greater impact in protecting players and communities‘ she concluded.

With the rise of sports betting and iGaming in many jurisdictions, including Ontario, RGC said: There is a need to better understand the impact of marketing and advertising in this new gambling environmentespecially in legal, semi-legal and gray market environments.

George Sweny, Vice President of Regulatory Affairs, Flutter Internationalsaid: Need to better understand the impact of increased marketing and advertising on all stakeholders.”

This fundamental research will help us make the progress needed to close the gap between best and better practices in a very important area.Leading progress is one of the key pillars of our global Play Well strategy and we are pleased to be working with RGC to support this important research. “

RGC further looks forward to continuing to work collaboratively with operators, regulators and all stakeholders to develop research leading to evidence-based best practices that reflect the evolving needs of players and the industry. I said yes. Through these processes, RGC contributes to the creation of a “World-Class Responsible Gambling Framework” in Ontario and influences responsible gambling policies and practices around the world.