BLK Funds Your Dating With A Black-Owned Business

Singles and small businesses have one thing in common.

Black dating app BLK is trying to make both lives better with a new campaign that launched Monday. We promise to fund the dating of

During August, National Black Business Month, BLK users can share videos explaining why they need money to date and socialize, and why inflation is keeping them from going out.

BLK recently surveyed 20,000 users, and half of them said they couldn’t afford to pay for dates and social gatherings because of rising prices.

A Goldman Sachs study released in February found that about 60% of black business owners are raising prices to maintain profits.

According to Jonathan Kirkland, BLK’s head of marketing and brand, in video posts, BLK users talk about their ideal first date, how to manifest it on a check, or about a local Black-owned business they can support. I can. Videos don’t have to meet certain standards, but especially creative and interesting takes are more likely to score a digital check, he said.

BLK will award a minimum of $20 to the winner, but Kirkland said the funding will depend on the videos users submit, where they want to go and what businesses are in their area. Singles and couples can spend money on any kind of date as long as it’s used by black-owned businesses in the United States.

“When Stimulus Check was announced a few years ago, we saw a lot of user activity increase in the app,” says Kirkland.

He said there is a pool of funds BLK plans to withdraw to raise money, but declined to comment on how much.

He said the app had nearly eight million downloads, but declined to identify monthly active users.

While only current users are eligible to receive date funding, Kirkland said BLK will also highlight initiatives to drive traffic to the app through social media and influencers, as well as various black-owned businesses.

BLK also partnered with The Gathering Spot, an Atlanta-based black-owned private networking club, to provide financial literacy tips to all users throughout August. BLK pushes in-app notifications to inform users about topics such as how inflation affects money flow and how to grow your small business.

At the end of the month, The Gathering Spot will open doors normally reserved for members to BLK users who can attend a live financial literacy workshop in Atlanta. Kirkland said specific dates and speakers will be announced at a later date.

BLK is owned by Match Group, a dating service company that also owns Tinder, Hinge and OkCupid. Last week, Tinder announced a series of executive changes, including Renate Nyborg stepping down as her CEO and Melissa Hobley moving out of her post as CMO of OKCupid to lead marketing.

This story first appeared on campaignlive.com.

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