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BlackSquare Brings Direct-to-Consumer E-Commerce Technology to Beam Suntory

BlackSquare Inc. is pleased to announce that it has entered into a strategic partnership with Beam Suntory. Beam Suntory has maintained its identity as a global leader in premium his spirits through an ongoing dedication to innovation and a pioneering outlook that spans both business practices and spirit. This collaboration will allow Beam Suntory to further leverage BlackSquare’s expertise to continue to innovate. BlackSquare will be responsible for providing Beam Suntory with state-of-the-art direct-to-consumer (DTC) e-commerce technology, starting with the creation of branded homes for iconic whiskey brand Laphroaig in Germany and the UK.

Through its data transfer approach and integration with BlackSquare’s proprietary Insight data platform, BlackSquare will support Beam Suntory’s digital marketing and customer acquisition efforts to further extend the reach of the Laphroaig brand, while ensuring customers receive exceptional end-to-end DTC. Make sure you get the experience.

BlackSquare CEO Matthew Protti said of the new initiative: We expect this channel to grow significantly in the future as consumers around the world continue to seek ways to engage directly with their favorite brands. ”

“Beam Suntory is thrilled to partner with an industry leader like BlackSquare on this project. BlackSquare’s industry experience and technical know-how guarantee a best-in-class digital DTC experience for our dedicated customers.” , provides a solid foundation for the future growth of our brand.”

About Black Square

Founded in 2010, BlackSquare is a Calgary-based company that specializes in end-to-end e-commerce and direct-to-consumer support for corporate clients in the global alcoholic beverage industry. BlackSquare’s unique Insight platform offers a complete suite of digital solutions, integrating all parts of the digital alcohol sales journey from customer acquisition to engagement, e-commerce enablement, fulfillment coordination and logistics management. to enable.

About Beam Suntory

As the world leader in premium spirits, Beam Suntory inspires connection. Consumers around the world seek out world-renowned premium brands such as Basil Hayden, Knob Creek and Legend Bourbon, in addition to the company’s brands such as iconic Jim Beam, Maker’s His Mark Bourbon Brands and Courvoisier Cognac. I’m here. Japanese whiskeys from Yamazaki, Hakushu, Hibiki and Toki. Teacher’s, Laphroaig and Bowmore Scotch Whiskey. Canadian club whiskey. Hornitos and Sauza tequila. Vodka from Effen, Haku and Pinnacle. Sipsmith and Rokujin. And on the rocks premium cocktails.

In 2014, Beam Suntory combined a global leader in bourbon and a pioneer in Japanese whiskey to create a new company with a deep heritage, passion for quality, innovative spirit and a vision of Growing for Good. Proof positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Japan’s Suntory Holdings Limited.

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