As small businesses continue to battle to attract new employees, tactics for attracting top talent are evolving. I have no other choice. They had to be competitive. According to the US Bureau of Labor Statistics, there were still 11.3 million job openings at the end of May. The search for new hires continues for those who need to strengthen their workforce.
To boost your recruiting efforts, consider implementing marketing techniques to attract new talent. In the same way that companies market their products and services to their customers, the same tools can promote organizations and draw attention to open positions. A well-executed recruitment marketing can attract candidates to your organization without having to keep looking for candidates.
Mechele Agbayani Mills, President and CEO of BBB Central East Texas, said: “If you want to increase the number of applicants, you may need to find creative ways to attract attention.”
BBB offers the following tips on how to make your business stand out when looking for new talent.
Tell your employees what you are doing. Mass resignations remain steady, and according to Fortune magazine, part of the situation is due to rising inflation. Therefore, there are still many workers looking for greener pastures. Therefore, your business should establish itself as a desirable landing spot. That means shining a spotlight on the unique qualities that set you apart from all other employers. So how do you do that? Start by sharing your story.
Use your marketing and public relations channels to tell prospective employees how your business got started and what drives your current operations. Then filter that message by the values or criteria that define your organization. For example, if your business prioritizes trust, advertise it in a way that resonates with your customers and job seekers.
Employees want to know that their work is meaningful. Communicate how your organization adds importance to their efforts.
Stay on top of your reviews. Candidates can help determine if your job opening is something they should pursue based on experiences shared by current or former employees. is very important to your business.
Employee review sites such as Glassdoor and Indeed are great places to monitor employee feedback. But that’s not all. Consumer review sites often host these types of comments as well, so it’s important to monitor the conversations taking place in those areas as well.
How easy it is for companies to manage employee reviews can vary by platform. For example, BBB offers accredited businesses a special opportunity to respond to and vette business reviews to promote positive customer experiences.
Use social to show off your culture. Customers aren’t the only ones looking at your social media pages. Potential employees are there too. Use this opportunity to showcase your company’s overall culture.
Instead of focusing on the products and services your business offers, let’s take a behind-the-scenes look at how those offerings work. Celebrate your organization’s big success by posting stunning images of your employees. Give candidates a glimpse of what it’s like to work at your business and see if they’re a good fit.
Weaving these messages and visuals into your paid digital marketing plan might not be a bad idea either. Organic posts have their limits, so allocating part of your advertising budget to enhancing your job-focused content can help you reach more job seekers.
Offer incentives. More companies are now offering incentives, special benefits, and employee referral programs to ease the headache of hiring. In-person hiring opportunities (e.g. career fairs) are also re-emerging as a popular hiring option now that the pandemic is slowing. However, these approaches typically require a lot of legwork, which can put a strain on a small business’s bottom line. Check out our blog for more creative incentive ideas.
Stand out on job boards. Don’t be afraid to push your open positions with paid advertising. Almost all job boards allow companies to post their vacancies, but they don’t necessarily guarantee that those vacancies will be seen by the best candidates.
Advertise your open positions on the job board and your listing will be higher than others posted on the site. As candidates scroll through the list of available positions, they are placed ahead of their competitors. may produce
— BBB is a non-profit business advocacy organization that sets and maintains high standards of fair and honest business conduct. Most of his BBB services for consumers are free. BBB offers objective advice, free BBB business profiles on over 5.3 million companies, 11,000 charity reviews, dispute resolution services, alerts, and educational information on topics that affect market confidence . For more information, visit bbb.org. Founded in 1985, there are over 100 local independent His BBBs in the United States, Canada and Mexico, including BBB Serving Central East Texas, which serves 19 counties.
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