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American Business joins Integrity to innovate insurance products for high net worth customers

One of the nation’s most prestigious boutique life insurance companies looks to the future by leveraging Integrity’s wide range of resources and services designed to drive growth.

Dallas, August 16, 2022 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance and provider of wealth management and retirement planning solutions, is today one of the nation’s leading insurers. announced the acquisition of an American Business. Life insurance products for wealthy customers. As part of the acquisition, Alan GradChairman and CEO of American Business, and Bruce Messner, president of American Business, will become a managing partner of Integrity. Financial details of the transaction were not disclosed.

“American Business has a highly regarded team that not only provides innovative solutions, but also provides a personal touch to our wealthy clients and their advisors,” he explained. Brian W. Adams, co-founder and CEO of Integrity. “Joining Integrity will give American Business access to more powerful technology and a broad range of best-in-class resources, as well as the economies of scale that come with joining a fast-growing organization. To the Integrity family, Alan, Bruce and the entire American business team join us in our broader mission to collectively protect the life, health and wealth of American consumers.”

Founded in 1967, American Business serves as a sophisticated and compassionate life insurance resource for agents, advisors and managers of high net worth individuals and families. The company employs a “two client” philosophy of meeting the property and personal insurance plan needs of wealthy clients through advisors. American Business currently serves more than 35,000 clients. $60 billion with coverage. Its highly respected management team brings a wealth of experience serving in leadership roles in life insurance organizations across the country and providing sort his leadership to the wealthy advisor market.

“Early in my career, I knew that insurance would have a positive impact on my family’s life during difficult times. Alan Grad, Chairman and CEO of American Business. “Helping people is always our number one priority. Integrity recognized its prospects from our first meeting and took the time to truly understand our unique two-client approach. Our team of experts specializes in delivering one of the most prestigious insurance experiences in the country.With Integrity technology and resources, we are able to make that experience more dynamic than ever before. We can. We can speak louder and focus on growing our business instead of the administrative tasks that may be holding us back. We are so excited.American Our business is now part of Integrity and we look forward to serving more families together.”

“By bringing together the best minds and cutting-edge technology, Integrity has become an innovator in the industry. Bruce Messner, President of American Business. “Our business is part of that innovation, and we want to enable all of us to be more successful. Our Integrity Partner Network includes leaders with diverse ideas and strengths. We have brought together our incredible team with Integrity to provide a holistic solution to meet your complex financial needs. It’s exciting to realize how important this turning point was. With Integrity, we see endless opportunities and can’t wait to get started.”

Grad and Messner are recognized throughout the industry for their professionalism, stability and expertise and are a valuable addition to Integrity’s partner network. Integrity’s forward-thinking group of icons and legends collaborate to identify, develop and drive best practices and strategies that optimize insurance and financial processes. These innovative leaders are committed to protecting the life, health and wealth of the consumers they serve and helping all Americans plan for the better days ahead.

American Business ushers in a new era of growth by incorporating Integrity’s omnichannel platform of resources into its proven approach. American Business Advisors now have access to unique technologies such as quoting and registration systems, innovative product development, in-depth data and analytics, and access to world-class advertising and marketing capabilities. Through Integrity’s extensive suite of focused business services, American Business can prioritize time for strengthening customer relationships. This deep and supportive infrastructure spans areas such as technology and innovation, people and culture, finance, and legal and compliance. Integrity’s end-to-end platform also provides American Business with the opportunity to expand its product offerings and provide comprehensive planning solutions to trusted advisors and their clients.

Additionally, American Business employees have a unique opportunity to enjoy meaningful company ownership through the Integrity Employee Ownership Plan.

To learn more about the American Business and Integrity partnership, watch the video at

About the Integrity Marketing Group
Integrity is headquartered in Dallas, texasis a leading distributor of life and health insurance, providing innovative solutions for wealth management and retirement planning. Through her network of partners, Integrity is committed to meeting millions of Americans in person, by phone and online wherever they are to protect their lives, health and wealth. Integrity’s cutting-edge technology helps streamline the insurance and financial planning experience for all stakeholders. In addition, Integrity develops products with carrier partners and sells them through a nationwide distribution network. Integrity’s approximately 6,000 employees work with approximately 500,000 agents and advisors who serve more than 11 million clients annually. By 2022, Integrity will be nearly $20 billion Oversee more in new sales $30 We manage and advise billions of assets through our RIA and broker-dealer platforms. For more information, see:

About US business
American Business is an independent organization headquartered in the United States. new york cityThey specialize in being the insurance resource for property and casualty insurance agents, sports management companies, financial institutions, CPAs, RIAs, family office managers and their clients’ strategic partners. American Business is licensed by more than 50 of his insurance companies nationwide and serves more than 35,000 current policyholders. $60 billion with an active policy. Their professionals have an average of 15 years of life insurance experience. The main insurance products they offer to their clients are life, disability, and long-term care insurance. For more information, please visit

Source Integrity Marketing Group, LLC