Amazon’s “One” palm scanner payment technology will be launched at more than 65 Whole Foods stores in California. This is the largest deployment to date to deploy technology aimed at modernizing retail shopping with stores in Malibu, Montana Avenue, Santa Monica, Los Angeles, Orange County, Sacramento, San Francisco Bay Area and Santa Cruz.
When the checkout device was first announced in 2020, Amazon One was available in Amazon Go stores and eventually expanded to Whole Foods stores in Austin, Seattle, Los Angeles and New York City. Customers can also check out in person at our Amazon Style fashion store in Glendale, California and our curated Fresh and Go stores.
Amazon One is part of the company’s mission to use “contactless” technology to expedite payments. This technology works like this: A user visits a kiosk or her POS station at a participating location to link her palm and payment card to the service. Then all you need to do during the checkout process is hold your hand over the scanner to complete the transaction.
Amazon One uses machine learning to create palm signatures to identify customers. The kiosk takes a picture of the user’s palm, but rather than storing the image there, the company says, it encrypts the image and sends it to a server for verification.
Privacy concerns are growing as Amazon customers continue to surrender their data for a more convenient shopping experience.
If you’re using Face ID or a fingerprint scanner, you’re already using biometric data. However, some users may disagree with the idea that Amazon One might allow the company to track your movements.
Even a group of US senators have expressed concerns about palm scanning systems. Senators Amy Klobuchar, Bill Cassidy, and John Ossoff wrote in an open letter to Amazon CEO Andy Jassy: Uploading biometrics to the cloud poses its own security risks. ”
Last year, Amazon acquired ticketing company AXS with plans to implement Amazon One in Denver, Colorado’s Red Rocks amphitheater. Shortly after the announcement, hundreds of music fans, artists and human rights groups called on Red Rocks to do away with the technology and ban all biometric surveillance tools like palm scans and facial recognition. They even signed the letter citing concerns about Amazon sharing palm print data with government agencies and potential hackers stealing data from the cloud.
Amazon is known to store Alexa voice data, so it’s not wrong for people to care about it. and its Ring camera company is also working with the police.
The company last week acquired iRobot, a smart room-mapping robot vacuum with advanced sensors, so it may have found more ways to collect data.
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