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The UK's most popular sports news website in 2022

Sky Sports is the UK’s most popular sports news website, according to Press Gazette’s new rankings.

According to data provided by Ipsos iris, 6.4 million unique users (13% of UK internet users over the age of 15) visited the Sky Sports website and app. Owned by US telecommunications giant Comcast, the brand is the UK’s most popular sports subscription site. While some users of this site are there to watch live sports coverage, the site also has a strong sports news coverage covering all major sports including soccer, formula 1 and rugby. There is also

It is followed by Sportbible (3.2 million visitors, +3% m/m), part of the Ladbible group. The company, which went public on the London Stock Exchange last December, has grown rapidly in the nine years since it was founded as a social media publisher.

The UK’s most popular sports news websites (monthly UK viewership):

  1. Sky Sports (6.4 million)
  2. Sports Bible (3.2 million)
  3. ESPN (2.12 million)
  4. Give Me Sport (1.7 million)
  5. Football. London (1.2 million)
  6. Team Talk (1.1 million)
  7. Sports Kida (969,986)
  8. Racing post (867,473)
  9. Soccer 365 (859,747)
  10. Cycling Weekly (848,203)

This is followed by U.S. cable sports broadcaster ESPN (2.12 million people, 4% reach), Facebook’s leading sports publisher Give Me Sport (1.7 million people, 3% reach), and Football.London digital properties with reach. , reporting on the capital’s team. (1.2 million people, 2% reach).

Reach has invested in sports coverage in recent years. In addition to sports coverage in generic news titles such as Manchester Evening His News and Liverpool His Echo, publishers in the region have several sites dedicated to sports such as Football.London. Football Scotland, a site dedicated to Scottish sports, ranked him 15th on the list (689,500 visitors, 1% reach).

For the rankings, Press Gazette used the Ipsos iris ranking of the top online brands group and selected the largest ones that, in Press Gazette’s view, mainly cover sports. We excluded websites of individual clubs and sports associations such as FA and UEFA. BBC Sport not included. It doesn’t have a standalone URL, but it does exist within In other words, you cannot get data for sports only.

Future, a magazine and digital publisher with a large footprint in the sports market, ranked several brands: Cycling Weekly (848,203 people – 2% reach), football-focused Four Four Two (593,938 people). – 1% reach), Golf Monthly (413,548 people – 1% reach) and Cycling News (400,002 – 1% reach).

US subscription sports site The Athletic, which was acquired by The New York Times in January this year for $550 million, ranked 11th on the list (794,531 visitors, 2% reach). The Athletic covers a wide range of US sports, such as American football, as well as more familiar sports such as European football and the Premier League.

Of the 25 brands on the list, Formula 1 News had the highest monthly growth rate of 264% between May and June (408,936 visitors). This was followed by Cycling Weekly (up 68%), Golf Monthly (up 47%) and the Racing Post, a daily site for horse and greyhound racing (867,473 visitors, up 43% month-on-month) .

Sky Sports (158.5 million total minutes) and ESPN (73.3 million minutes) topped the list of engagements. The fact that subscribers can watch live sports on these sites may have contributed to the increase in total hours spent on content. His third highest engagement for this metric was Racing Post (47.1 million minutes).

In terms of page views, Racing Post also topped with 107.4 million page views, slightly ahead of Sky Sports (93.6 million page views).

Ipsos iris data are derived in part from a panel of 10,000 people aged 15 and over and are designed to be nationally representative. Participants have installed meters on 25,000 personal devices to passively measure website and app usage.

This is combined with data from participating websites that are tagged so that every device that visits the site can be identified and logged.


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