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Razorfish and Korea Blockchain Week Explore Cultural Relevance as Catalysts for Mainstream Adoption of Emerging Technologies

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New York – (business wire) — Razorfish, a global leader in marketing transformation, today announced additions to its lineup for Korea Blockchain Week 2022, including a panel discussion focused on the relationship between cultural relevance and mainstream adoption of NFTs. did.

Hosted by FactBlock and co-hosted by Hashed, Korea Blockchain Week 2022 will bring together leaders from around the world for keynotes, panel discussions and workshops on blockchain, cryptocurrency, DeFi, NFT, Metaverse, Web3 and more.

Razorfish’s ‘Cultural Relevancy and Mainstream Adoption of NFTs’, produced and moderated by Drew Kim (Founder, Sleepy Tiger), offers a genuine and engaging discussion of what it takes to push mainstream forward. We will feature hand-picked panelists who produce. It has been adopted by individuals and brands alike. Panelists are:

  • Bobby Hundredsco-founder of Los Angeles streetwear brands The Hundreds and the Adam Bomb Squad NFT Collection
  • bettyco-founder of Deadfellaz, a PFP NFT collection made on the Ethereum blockchain
  • Jeff HoodCo-founder and CEO of Web3 creative studio Metacurio
  • Kai HenryChief Strategy Officer of FaZe Clan, a next generation esports and entertainment organization

“Razorfish was founded on the premise that disruptive technology will become ubiquitous, and no one can argue with that,” said Josh Campo, president of Razorfish. “Being everywhere puts pressure on brands to not only adapt nimbly to new spaces that customers are embracing, but also to resonate through purpose, relevance and innovation. Our tradition is based on partnering with our clients to do just that, which is why we are proud to bring these pioneering entrepreneurs together for this powerful conversation at Korea Blockchain Week 2022. increase.”

Since creating its first animated websites and banner ads in the early 1990s, Razorfish has been a leader in driving marketing transformation for clients around the world, and this year saw several high-profile highlights centered around the Metaverse and broader Web3. is indicated by activation of clients that have collected Additionally, findings by Razorfish and his VICE Media Group reinforce both the size and importance of brands’ opportunities in emerging technologies for the Metaverse and his Web3.

Korea Blockchain Week 2022, the largest blockchain event in Asia, will be held at Grand InterContinental Seoul Parnas during the week of August 7th, and the Razorfish panel will be held on Monday, August From 4pm to 4:30pm at Stage Busan.

About Razorfish

Razorfish is a global leader in marketing transformation. We help brands and businesses grow by creating unforgettable experiences that connect and enrich people’s lives. As digital pioneers since the dawn of the internet, we’ve begun writing a new chapter. Everything we make starts with people. Our 1,400 strategic, data, creative and technology experts combine digital innovation, data and cultural insights to help us understand what people want at every stage of their journey. increase. Through product and platform capabilities. Physical and digital; through campaigns and content, we transform ideas into experiences that make a difference for our clients, their customers and the world we all live in.

For more information, please visit twitter: @wearerazorfish | | LinkedIn | Instagram | Facebook. Razorfish is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]a global leader in communications.